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Komar 科玛

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Brand output  

Brand output concept
  Brand output is a new cooperation model, based on the original OEM/ODM, it is a full set of service model which is imbued a successful brand management idea and implemented with the marketing channel as the core, including the "core technology" and "core management“, involving the complete copy of successful systems such as product development, production and operation, support and training, as well as a range of solutions. At the same time, the professional training will be offered to the cooperator by implanting the advanced innovative ideas and management concepts into the team in order to improve the whole team's quality and fighting capacity.
  Brand output is a kind of effective model suitable for the new market competition environment, which can be summed up as the output of brand “core competitiveness". The enterprise of powerful position in the industry will help other enterprises to develop the market together through the brand use providing, brand building, brand operation, joint product development, management experience transmission and human resources and so on, so as to reduce the cost, expand the market share, avoid the risks and promote the core competitiveness, etc. It is a marketing way to finally win the strong market position.

Brand output- specifically reflected as providing the customer with the whole operation system including the cosmetic brand market research, planning, product development, production, packaging, design, production, operation, supply chain management, marketing promotion, marketing management, brand building and implementation as well as enterprise management, in order to provide the customer with more valuable products and services. 

Specific core business process of brand output
  Market research: market research object, observation and experiment, data analysis and research report.                                                                         Product planning: market analysis and evaluation, product line planning, product positioning and product strategy.
  Formulation development: formula testing, formula debugging, process designing and quality monitoring.  
  Product: sampling, packing and production, QA inspection and warehousing.  
  Brand strategy: brand research, brand positioning, brand planning and brand management.
  Brand culture: CI planning, value culture, image culture and culture circulation.
  Brand design: VI design, image design, packaging design and consumption-end design.
  Brand marketing: marketing strategy, market competition strategy, marketing system construction and marketing       promotion.
  Training: management output, education output, structure and system, models and techniques.  
  Supply chain management: purchase management, plan control, logistics support, after-sales guarantee.

Brand output advantage 
  Brand output is a kind of effective model suitable for the new market competition environment, which can be summed up as the output of brand “core competitiveness". It is what Homar specially offers to the distinguished customers with more valuable products and services. 
  1、 Customers can easily understand their own brand.
  2、Customers can easily manage their own brand.
  3、Teach customers how to market their own brand.
  4、Help customers maximize their own benefit.

The whole shop brand output program  

  Application object:
  1、The powerful cosmetic agents, who plan to launch their own whole shop output and brand output way, but don't know about the design and planning for the brand and the whole shop output, neither the experience or time to purchase packaging, so who want to entrust Homar with the one-stop service.
  2、The customers who don’t have the experience in the cosmetic industry but want to invest a brand, but don't know about the design and planning for the brand and the whole shop output, neither the experience or time to purchase packaging, so who want to entrust Homar with the one-stop ODM service of the brand output.


  Program content
  1、We communicate with you for the brand planning, the orientation and requirement of whole shop output as well as the brand planning copywriting.
  2、We design for the whole brand, the whole shop product packaging and relevant promotion items.
  3、We order the special displays and related packaging, printing packing box, instruction book and label.
  4、We make samples according to your brand positioning and requirement to finalize the product formula. 
  5、We provide three certificates (business license, health permit and production permit).
  6、We help you with the inspection and obtain the inspection report or certificate.

 Program characteristics:
  1、We offer you the service for the whole shop output, brand planning and product design.
  2、Our cooperation packaging suppliers can offer you for the whole shop output the selected packaging, printing packing box, instruction book and label, so you only need to print the promotion items.
  3、We help you maintain the brand and build it stronger and bigger with the practical and super value-added service package.

 Brand ODM program                                                                                                                   
  Application object:
  1、The inner ring customers who plan to establish a brand. 
  2、The outer ring customers who plan to invest a brand. 

  Program Content:
  1、We plan the brand copywriting according to your positioning and requirement. 
  2、We design for the product packaging and relevant promotion items.
  3、We make samples according to your brand positioning and requirement to finalize the product formula.
  4、We provide three certificates (business license, health permit and production permit).
  5、We help you with the inspection. 

  Program characteristics:
  1、You don’t need to worry about the brand planning design, our professional team can help you.
  2、You are responsible for purchasing packaging, printing packing box, instruction book and label, and printing promotion items.
  3、Payment settled according to the quantity, price, filling and packing costs of the processing products. 

Brand with packaging included program

  Application object:
  1、The inner ring customers who plan to establish a brand.
  2、The outer ring customers who plan to invest a brand.

  Program content:
  1、We plan the brand copywriting according to your positioning and requirement.
  2、We design for the product packaging and relevant promotion items. 
  3、We purchase packaging, printing packing box, instruction book and label. 
  4、We make samples according to your brand positioning and requirement to finalize the product formula. 
  5、We provide three certificates (business license, health permit and production permit).
  6、We help you with the inspection. 

  Program characteristics:
  1、You don’t need to worry about the brand planning design, our professional team can help you. 
  2、You are free from purchasing packaging, printing packing box, instruction book and label, we can help you and you only need to print promotion items.
  3、Payment settled according to the low discount of the brand retail price, you don’t need to pay extra for the brand planning design, packaging and packing.

 More flexible ODM program

 Application object:
     Small and medium-sized agents

   Program content:
  1、Brand registered by us but operation right belongs to you.
  2、You can enjoy the brand regional operation right by investing 100K to 200K RMB.
  3、We design for the product packaging and relevant promotion items. 
  4、We purchase packaging, printing packing box, instruction book and label for you.
  5、We make samples according to your brand positioning and requirement to finalize the product formula.
  6、We produce according to orders and make delivery.

Program characteristics:
  1、Small investment but big brand: you can own the large and medium-sized OEM powerful brand by investing 100K to 200K RMB. 
  2、Small input but big output: you can enjoy the profit space of the OEM brand by investing as small as the agent’s first batch production.
  3、Low risk but high benefit: you can enjoy the profit space same as the brand manufacturer by increasing no operation cost, and the profit space can be transformed into the market competitive advantage which can help you create a good business benefit. 
  4、We choose and finalize the brand up to your opinion, at the same time, you don't need to worry about the brand planning design and packaging, and our professional team will help you to establish a powerful brand in a short time. You don’t need to pay extra for the brand registration, brand planning design, packaging, promotion items and product inspection.